Annie N. Kochneva
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Strengths:
- Proven combination of analytic ability, organizational skills and creativity, combined with natural research and networking skills, with extensive experience working with Internet search engines and applications.
- Excellent communication, leadership and team building skills gained through professional activities.
- Experience in various computer operating systems (Windows, Mac and Linux), applications such as MS Office (Word, Excel, Power Point, Publisher etc.), Open Office, Prezi, Pencil, visual arts and graphic design programs (Adobe Photoshop, InDesign, Fireworks, Corel Painter 12, Lightroom, Digital Photo Professional, Picnic), Web 2.0 for social media promotion( Facebook, Twitter, Pinterest, Google +, Klout etc), PPC( Google AdWords, GoogleAnalytics, Bing Ads, Yahoo Advertising) and SEO ( link building, content creation and editing).
- Knowledge of HTML, XML, Javascript and HTML Editor, Dreamweaver, FileZilla and database design with Microsoft Access
- Ability to understand and speak several languages gained though intensive school training and self education (English, Bulgarian, inactive Russian, Swedish, German).
Professional Experience:
strategies/campaigns ( including paid)March 2015 - to present
Search Marketing Manager
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
Responsible for daily management of Search Network PPC accounts for Google and Bing ( campaign strategies, bids, budget allocation, performance reports etc)
Responsible for development and implementation of Display Network placements on Adwords and through other contextual advertising platforms.
Research, provide recommendations and execute new strategies for campaign implementation for Google Adwords and BingAds.( keyword opportunities, campaign structuring, targeting, and other facets of paid search in line with the company's goals)
Responsible for overseeing the creation and execution of Social Media branding and advertising ( incl. paid)
Oversee SEO Specialist's link building and branding strategies and implementation.
Oversee internal and SEO content development.
Provide creative copy suggestions and ad templates.
Generate daily, weekly, monthly and yearly reports for all major PPC metrics, goals tracking, revenue tracking and other paid search initiatives.
Keep up to date on the latest PPC strategies and technologies, and assist in developing solutions.
Monitor and manage web analytics tools, create reports from observations and propose solutions to challenges, according with the company's goals.
Monitor and evaluate search results and search performance across the major search channels.
Communicate with team and management on project development, timelines and results.
Track online and offline conversions ( from contact to sale).
Generate and create summaries of call-tracking reports, analyze data and propose solutions.
Act as a backup to Senior Marketing Director. Reporting directly to the President, Chairman, Executive Director and Senior Marketing Director.
September 2014 - March 2015
Assistant Marketing Director
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
*All duties and responsibilities of previous position in addition to-
Oversee, training, assign responsibilities, review in-house marketing team and remotely working employees.
Perform research, create and present annual marketing plan ( including budget)
Plan, develop, implement and evaluate promotional initiatives and programs to drive sales on a national level
Update/maintain company website and blog, including overseeing content creation, editing and publication
Communicate, evaluate and establish relationships with partnering organizations, companies, agencies
Manage and coordinate existing SEO opportunities, and create and implement new strategies.
Manage marketing requests and payments to suppliers of services related to advertising, promotions, and public relations.
Manage, monitor, evaluate performance, create reports and strategies for PPC advertising on Google and Bing
Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
Improve product marketability and profitability by research and planning on marketing opportunities, as well as participate in new product development.
Collect, analyze, create summaries and present data and trends in the industry as well as on internal performance and production
Act as a backup to Senior Marketing Director.
Reporting directly to the President, Chairman, Executive Director and Senior Marketing Director.
March 2014- Sept 2014
Marketing Manager
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
* All duties and responsibilities of previous position in addition to-
Accomplish marketing human resource objectives in training, assigning, counseling, reviewing employees (in-house and on outsource projects).
Plan and forecast marketing budget for social media and assisting in preparing annual marketing budget.
Plan, develop, implement and evaluate advertising opportunities
Manage and coordinate SEO efforts
Communicate, evaluate and establish relationships with partnering organizations, companies, agencies
Monitor and assist PPC advertising
Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
Identify marketing opportunities by identifying customer needs and expectations
Improve product marketability and profitability by research and planning on marketing opportunities, as well as participate in new product development.
Collect, analyze, create summaries and present data and trends in the industry as well as on internal production
Report directly to Senior Marketing Director and Executive Director
Sept. 2013- March 2014
Social Media Coordinator
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
Create and implement an online marketing strategy for Saint Jude Retreats and Baldwin Research Institute including daily posting, management and engagement on social media ( FB, Twitter, Google+, Pinterest,LinkedIn)
Create and implement brand awareness campaigns (including social media advertising)
SEO - responsible for improving the company's organic search results, as well as page rankings.
SEO- coordinates content promotion, production, editing and placement for building external backlinks.
Curate engaging industry content and build relationships with industry influencers
Track social analytics and create reports with metrics and insights
Image editing and visual ad creation
Reporting directly to Senior Marketing Director
Nov. 2012- Sept.2013
Multimedia Designer and Marketing specialist
Troy Max Ventures, Inc., Niskayuna, NY
Duties: Implement online marketing, promote Annie's Art Book brand (http://www.AnniesArtBook.com
and http://www.etsy.com/shop/AnniesArtBook), produce multimedia design.
Sept. 2012- Dec.2012
Library/Internet Research Assistant
SUNY – University at Buffalo, Graduate School of Education, Dept. LIS, Buffalo, NY
Duties: Perform research tasks to support the scholarly work of Dr. Judith Robinson, Professor Emeritus
Department of Library and Information Studies, Graduate School of Education, University at Buffalo. The
research tasks involved query formulation with the use of Boolean operators, proximity operators etc.
June 2012- Aug. 2012
Intern
Clifton Park- Halfmoon Library Internship- Clifton Park, NY
Duties: Operate under the supervision of the Assistant Director for Public Service and the Reference and Adult
Services Librarian, accomplish projects for the Public Relations assistant librarian.
Projects and responsibilities:
Develop a 400 collection through research, recommendation and purchase under the supervision of the
Assistant Director for Public Service and the Reference and Adult Services Librarian;
Weed 900 and 400 collections under the supervision of the Assistant Director for Public Service;
Archive tapes by transferring them in digital format, completed transcripts and worksheets of the same
for the Local History department;
Design a library booklet for the Public Relations assistant librarian;
Assist in Reference department, Circulation department and Children’s department;
Assist in an outreach program for children in disadvantaged situation;
May 2011-Nov. 2012
Custom Design Specialist
Coccadotts Cake Shop- Albany, NY
Duties: Create custom computer designed sketches, implement sculpted work out of fondant, represent company
at shows, perform customer service.
Feb. 2010- Dec. 2011
Volunteer Coordinator
Craig Elementary School “1000 Book Club” - Niskayuna NY
Duties: Organize, maintain and promote the 1000 Book Club Reading program for children 3 to 7 years old
at Craig Elementary School, Niskayuna School District, NY.
Sept. 2009- Sept. 2011
Member of Committee on Special Education
Committee for Special Education ( CSE/CPSE) - Niskayuna, NY
Board of Education, Niskayuna school district, Niskayuna NY USA
Duties: Assist families in CSE/CPSE meetings in understanding the procedures, help establish their rights.
Sept.2008- Dec. 2011
Volunteer Library Assistant
Craig Elementary School Media Center- Niskayuna, NY
Duties: Assist Library Media Specialist in performing library duties - shelve books, check in and out patrons,assist
with programming, cataloging, book repair, book fair etc.
July 2001- Sept. 2004
Sales Executive
Venimpex, LTD- Varna, Bulgaria
Duties: In charge of marketing and direct sales, communicate with potential clients, perform customer service,
logistics, import- export negotiations.
July 2001- Jan. 2002
Corporate trainer
Diversified Information Technologies, Inc.- Scranton, PA
Project took place in Baroda (India), Bangalore (India)
Duties: Train 150 + employees in 2 different locations in India how to use the company’s software. The
employees achieved excellent accuracy rate (99.7) and the project was successful.
Projects and Responsibilities:
Design the educational plan including goals, objectives and assessment;
Prepare educational materials;
Lead instructional sessions;
Evaluate employees’ performance;
Communicate the results to company management;
Aug. 1998- Aug. 2000
International Activities and Communication Coordinator
Center for Independent Living – Varna, Bulgaria
Duties: Manage fundraising, coordinate of grant application, communicate with potential and current donors,
service and support CIL as a non-profit organization with the purpose to help people with disabilities integrate in
society, organize cultural and social activities.
Search Marketing Manager
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
Responsible for daily management of Search Network PPC accounts for Google and Bing ( campaign strategies, bids, budget allocation, performance reports etc)
Responsible for development and implementation of Display Network placements on Adwords and through other contextual advertising platforms.
Research, provide recommendations and execute new strategies for campaign implementation for Google Adwords and BingAds.( keyword opportunities, campaign structuring, targeting, and other facets of paid search in line with the company's goals)
Responsible for overseeing the creation and execution of Social Media branding and advertising ( incl. paid)
Oversee SEO Specialist's link building and branding strategies and implementation.
Oversee internal and SEO content development.
Provide creative copy suggestions and ad templates.
Generate daily, weekly, monthly and yearly reports for all major PPC metrics, goals tracking, revenue tracking and other paid search initiatives.
Keep up to date on the latest PPC strategies and technologies, and assist in developing solutions.
Monitor and manage web analytics tools, create reports from observations and propose solutions to challenges, according with the company's goals.
Monitor and evaluate search results and search performance across the major search channels.
Communicate with team and management on project development, timelines and results.
Track online and offline conversions ( from contact to sale).
Generate and create summaries of call-tracking reports, analyze data and propose solutions.
Act as a backup to Senior Marketing Director. Reporting directly to the President, Chairman, Executive Director and Senior Marketing Director.
September 2014 - March 2015
Assistant Marketing Director
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
*All duties and responsibilities of previous position in addition to-
Oversee, training, assign responsibilities, review in-house marketing team and remotely working employees.
Perform research, create and present annual marketing plan ( including budget)
Plan, develop, implement and evaluate promotional initiatives and programs to drive sales on a national level
Update/maintain company website and blog, including overseeing content creation, editing and publication
Communicate, evaluate and establish relationships with partnering organizations, companies, agencies
Manage and coordinate existing SEO opportunities, and create and implement new strategies.
Manage marketing requests and payments to suppliers of services related to advertising, promotions, and public relations.
Manage, monitor, evaluate performance, create reports and strategies for PPC advertising on Google and Bing
Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
Improve product marketability and profitability by research and planning on marketing opportunities, as well as participate in new product development.
Collect, analyze, create summaries and present data and trends in the industry as well as on internal performance and production
Act as a backup to Senior Marketing Director.
Reporting directly to the President, Chairman, Executive Director and Senior Marketing Director.
March 2014- Sept 2014
Marketing Manager
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
* All duties and responsibilities of previous position in addition to-
Accomplish marketing human resource objectives in training, assigning, counseling, reviewing employees (in-house and on outsource projects).
Plan and forecast marketing budget for social media and assisting in preparing annual marketing budget.
Plan, develop, implement and evaluate advertising opportunities
Manage and coordinate SEO efforts
Communicate, evaluate and establish relationships with partnering organizations, companies, agencies
Monitor and assist PPC advertising
Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
Identify marketing opportunities by identifying customer needs and expectations
Improve product marketability and profitability by research and planning on marketing opportunities, as well as participate in new product development.
Collect, analyze, create summaries and present data and trends in the industry as well as on internal production
Report directly to Senior Marketing Director and Executive Director
Sept. 2013- March 2014
Social Media Coordinator
Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY
Duties and responsibilities:
Create and implement an online marketing strategy for Saint Jude Retreats and Baldwin Research Institute including daily posting, management and engagement on social media ( FB, Twitter, Google+, Pinterest,LinkedIn)
Create and implement brand awareness campaigns (including social media advertising)
SEO - responsible for improving the company's organic search results, as well as page rankings.
SEO- coordinates content promotion, production, editing and placement for building external backlinks.
Curate engaging industry content and build relationships with industry influencers
Track social analytics and create reports with metrics and insights
Image editing and visual ad creation
Reporting directly to Senior Marketing Director
Nov. 2012- Sept.2013
Multimedia Designer and Marketing specialist
Troy Max Ventures, Inc., Niskayuna, NY
Duties: Implement online marketing, promote Annie's Art Book brand (http://www.AnniesArtBook.com
and http://www.etsy.com/shop/AnniesArtBook), produce multimedia design.
Sept. 2012- Dec.2012
Library/Internet Research Assistant
SUNY – University at Buffalo, Graduate School of Education, Dept. LIS, Buffalo, NY
Duties: Perform research tasks to support the scholarly work of Dr. Judith Robinson, Professor Emeritus
Department of Library and Information Studies, Graduate School of Education, University at Buffalo. The
research tasks involved query formulation with the use of Boolean operators, proximity operators etc.
June 2012- Aug. 2012
Intern
Clifton Park- Halfmoon Library Internship- Clifton Park, NY
Duties: Operate under the supervision of the Assistant Director for Public Service and the Reference and Adult
Services Librarian, accomplish projects for the Public Relations assistant librarian.
Projects and responsibilities:
Develop a 400 collection through research, recommendation and purchase under the supervision of the
Assistant Director for Public Service and the Reference and Adult Services Librarian;
Weed 900 and 400 collections under the supervision of the Assistant Director for Public Service;
Archive tapes by transferring them in digital format, completed transcripts and worksheets of the same
for the Local History department;
Design a library booklet for the Public Relations assistant librarian;
Assist in Reference department, Circulation department and Children’s department;
Assist in an outreach program for children in disadvantaged situation;
May 2011-Nov. 2012
Custom Design Specialist
Coccadotts Cake Shop- Albany, NY
Duties: Create custom computer designed sketches, implement sculpted work out of fondant, represent company
at shows, perform customer service.
Feb. 2010- Dec. 2011
Volunteer Coordinator
Craig Elementary School “1000 Book Club” - Niskayuna NY
Duties: Organize, maintain and promote the 1000 Book Club Reading program for children 3 to 7 years old
at Craig Elementary School, Niskayuna School District, NY.
Sept. 2009- Sept. 2011
Member of Committee on Special Education
Committee for Special Education ( CSE/CPSE) - Niskayuna, NY
Board of Education, Niskayuna school district, Niskayuna NY USA
Duties: Assist families in CSE/CPSE meetings in understanding the procedures, help establish their rights.
Sept.2008- Dec. 2011
Volunteer Library Assistant
Craig Elementary School Media Center- Niskayuna, NY
Duties: Assist Library Media Specialist in performing library duties - shelve books, check in and out patrons,assist
with programming, cataloging, book repair, book fair etc.
July 2001- Sept. 2004
Sales Executive
Venimpex, LTD- Varna, Bulgaria
Duties: In charge of marketing and direct sales, communicate with potential clients, perform customer service,
logistics, import- export negotiations.
July 2001- Jan. 2002
Corporate trainer
Diversified Information Technologies, Inc.- Scranton, PA
Project took place in Baroda (India), Bangalore (India)
Duties: Train 150 + employees in 2 different locations in India how to use the company’s software. The
employees achieved excellent accuracy rate (99.7) and the project was successful.
Projects and Responsibilities:
Design the educational plan including goals, objectives and assessment;
Prepare educational materials;
Lead instructional sessions;
Evaluate employees’ performance;
Communicate the results to company management;
Aug. 1998- Aug. 2000
International Activities and Communication Coordinator
Center for Independent Living – Varna, Bulgaria
Duties: Manage fundraising, coordinate of grant application, communicate with potential and current donors,
service and support CIL as a non-profit organization with the purpose to help people with disabilities integrate in
society, organize cultural and social activities.
Education:
Sept.2011- Aug 2013
Master in Library Science ( MLS)
SUNY - University at Buffalo, Buffalo, NY
GPA: 3.970
Major: Library and Information Science
Course highlights:
Information Technology (Digital libraries, Cataloging, Databases, System Analysis),
Organization of Recorded Information and Research (ISAR analysis, File organization and search
algorithms,Linguistic techniques, Retrieval performance, descriptive cataloging),
Digital Information Retrieval (Information retrieval, Search engines and Advanced Search Techniques).
Management of Library and Information Agencies
User Education (developing lesson plans and educational activities)
Sept.2001- May 2004
Bachelor of Commerce
University of Economics- Varna, Bulgaria
Major: Economics of Commerce
Professional qualification: Economist
Course highlights: Fundamentals of Law, Business Logistics, Marketing and Management of the Small
Business, Business Correspondence and Communications, Corporate Planning, Foreign Trade, Planning and
Forecasting, Analysis of Commercial Activity, completed with honors
April 2000-June 2000
Communication and Public Relations Specialist- Certificate
Post graduate qualifications center, University of Economics- Varna, Bulgaria
Sept.1997-July 2000
Associate Degree in Hospitality and Restaurant Management
University of Economics- College of Tourism, Varna, Bulgaria
Course highlights: Introductory Law
Language focus: German and Swedish,
Master in Library Science ( MLS)
SUNY - University at Buffalo, Buffalo, NY
GPA: 3.970
Major: Library and Information Science
Course highlights:
Information Technology (Digital libraries, Cataloging, Databases, System Analysis),
Organization of Recorded Information and Research (ISAR analysis, File organization and search
algorithms,Linguistic techniques, Retrieval performance, descriptive cataloging),
Digital Information Retrieval (Information retrieval, Search engines and Advanced Search Techniques).
Management of Library and Information Agencies
User Education (developing lesson plans and educational activities)
Sept.2001- May 2004
Bachelor of Commerce
University of Economics- Varna, Bulgaria
Major: Economics of Commerce
Professional qualification: Economist
Course highlights: Fundamentals of Law, Business Logistics, Marketing and Management of the Small
Business, Business Correspondence and Communications, Corporate Planning, Foreign Trade, Planning and
Forecasting, Analysis of Commercial Activity, completed with honors
April 2000-June 2000
Communication and Public Relations Specialist- Certificate
Post graduate qualifications center, University of Economics- Varna, Bulgaria
Sept.1997-July 2000
Associate Degree in Hospitality and Restaurant Management
University of Economics- College of Tourism, Varna, Bulgaria
Course highlights: Introductory Law
Language focus: German and Swedish,
Honors, Awards and Certificates:
July. 2015
Google AdWords Certificate
GOOGLE
July. 2015
BING Ads Accredited Professional Status
Microsoft
May. 2015
Certification of Continuing Education
National Seminars Training, License How to Successfully Make the Transition to Supervisor
Jan. 2015
Public Librarian's Professional Certificate
University of the State of New York Education Department
License HUSY2NJ ( see here)
Aug. 2014
Certificate of Completion of Social Media Marketing Conference
SkillPath Professional Business Training, Albany NY
Aug. 2013
1st Place Niskayuna Art Out Art Competition with "Blatnick Park" woodburned plaque
July. 2011
2nd Place Niskayuna Art Out Art Competition with " Niskayuna Train Station" woodburned plaque
Sept. 2004
Graduate of the year University of Economics, Economics of Commerce
July 2000
Certificate of Merit for Academic Achievement
University of Economics, College of Tourism – Varna, Bulgaria
May 2000
1st Place Award- Third Annual Student Science Session
Project: Personnel Motivation
University of Economics, College of Tourism – Varna, Bulgaria
May 2000
Most Original Project Award- Third Annual Student Science Session
Project: Management and marketing concepts for growth and development.
University of Economics, College of Tourism – Varna, Bulgaria
Google AdWords Certificate
July. 2015
BING Ads Accredited Professional Status
Microsoft
May. 2015
Certification of Continuing Education
National Seminars Training, License How to Successfully Make the Transition to Supervisor
Jan. 2015
Public Librarian's Professional Certificate
University of the State of New York Education Department
License HUSY2NJ ( see here)
Aug. 2014
Certificate of Completion of Social Media Marketing Conference
SkillPath Professional Business Training, Albany NY
Aug. 2013
1st Place Niskayuna Art Out Art Competition with "Blatnick Park" woodburned plaque
July. 2011
2nd Place Niskayuna Art Out Art Competition with " Niskayuna Train Station" woodburned plaque
Sept. 2004
Graduate of the year University of Economics, Economics of Commerce
July 2000
Certificate of Merit for Academic Achievement
University of Economics, College of Tourism – Varna, Bulgaria
May 2000
1st Place Award- Third Annual Student Science Session
Project: Personnel Motivation
University of Economics, College of Tourism – Varna, Bulgaria
May 2000
Most Original Project Award- Third Annual Student Science Session
Project: Management and marketing concepts for growth and development.
University of Economics, College of Tourism – Varna, Bulgaria
