On the Other Side
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Annie N. Kochneva
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Strengths:

  • Proven combination of analytic ability, organizational skills and creativity, combined with natural research and networking skills, with extensive experience working with Internet search engines and applications.
  • Excellent communication, leadership and team building skills gained through professional activities.
  • Proficiency in various computer operating systems (Windows, Mac and Linux), applications such as MS Office (Word, Excel, Power Point, Publisher etc.), Open Office, Prezi, Pencil.
  • Experience in visual arts and graphic design programs (Adobe Suite, Corel Painter 12, Digital Photo Professional, Picnic), Web 2.0 for social media promotion (Facebook, including ads, Twitter, Pinterest, Google +, Klout etc.), PPC (Google AdWords, GoogleAnalytics, Bing Ads, Yahoo Advertising), SEO (link building, content management, newsletter management with Constant Contact)
  • Proficiency in call tracking applications (XIMA, Mongoose Metrics, IfByPhone, ResponseTap etc.), and CRM’s (Salesforce,Sugar, InfusionSoft), ERP (TIMS)
  • Knowledge of HTML, XML, Javascript and HTML Editor, Dreamweaver, FileZilla and database design with Microsoft Access
  • Ability to understand and speak several languages gained though intensive school training and self-education: English (active), Bulgarian (active), Russian (inactive), Swedish (inactive), German (inactive).

​Professional Experience:

​​


May 2017 – to present
          Director of customer Service and Marketing
          Noble Gas Solutions, Albany NY                           
          Duties and responsibilities:  
          Responsible for management, service and inventory of Albany and Kingston location stores, for training and                          development of internal sales department, for ensuring customer service quality and customer satisfaction, and for                defining and improving existing processes in collaboration with the Operations and Sales department.
          Develop and implement procedures pertinent to the effective and efficient operation of the Customer Service and                  Marketing department.
          Set performance standards, measure Customer Service and Marketing team members’ performance and make                      employment decisions.
          Develop strategies for improvement of interdepartmental communication to ensure all involved have accurate and                  timely information on order status and/or changes.
          Design and oversee the implementation of a comprehensive marketing strategies to create awareness of the                          company’s activities, through products and services, social media presence, events and campaigns for corporate                  promotion, digital marketing, and PR.
          Control budgets and allocate resources between projects.
          Responsible for the management of cash policies and procedures in both Albany and Kingston store location.
          Responsible for updating and managing shipping, and receiving policies and procedures.
          Control merchandising and pricing of inventory and serve as a vendor liaison/POC.
          Supervise team of inside sales and warehouse employees, and make employment decisions.
          Become the organization’s ambassador towards external parties such as media, stakeholders and potential clients                and builds strategic partnerships through networking and brand awareness.
          Work closely with the company’s Sales team; allowing the outside sales representatives to meet their commercial                  objectives by providing them with appropriate tools, materials and presentations

March 2016 – May 2017
           Marketing Manager
           Noble Gas Solutions, Albany NY                           
           Duties and responsibilities:
           
Establish strategic marketing plans to achieve corporate objectives for products and services.
           Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market                 share.
           Plan and oversee the execution of promotional activities including print, electronic media, trade show, direct mail,                   and signage.
           Communicate with outside advertising agencies on ongoing campaigns.
           Manage development, production, and distribution of promotional and collateral materials to support marketing                       programs.
           Analyze marketing programs and adjust strategies to increase effectiveness.
           Plan and conduct market research to identify opportunities for increased sales.
           Establish and maintain consistent corporate brand and image.
           Develop interdepartmental relationships as part of the company Executive team to ensure marketing initiatives meet             the needs of all business segments.
           Maintain content of company website and social media accounts.     

April 2015 - March 2016
                Search Marketing Manager
                Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY                           
                Duties
and responsibilities:
               
Responsible for daily management of  Search Network PPC accounts for Google and Bing ( campaign strategies,                 bids, budget allocation, performance reports etc)
                Responsible for development and implementation of Display Network placements on Adwords and through other                 contextual advertising platforms.
                Research, provide recommendations and execute new strategies for campaign implementation for Google                              Adwords and BingAds.( keyword opportunities, campaign structuring, targeting, and other facets of paid search in                 line with the company's goals)
                Responsible for overseeing the creation and execution of Social Media branding and advertising ( incl. paid)
                Oversee SEO Specialist's link building and branding strategies and implementation.
                Oversee internal and SEO content development.
                Provide creative copy suggestions and ad templates.
                Generate daily, weekly, monthly and yearly reports for all major PPC metrics, goals tracking, revenue tracking and                 other paid search initiatives.
                Keep up to date on the latest PPC strategies and technologies, and assist in developing solutions.
                Monitor and manage web analytics tools, create reports from observations and propose solutions to challenges,                     according with the company's goals.
                Monitor and evaluate search results and search performance across the major search channels.
                Communicate with team and management on project development, timelines and results.
                Track online and offline conversions ( from contact to sale).
                Generate and create summaries of call-tracking reports, analyze data and propose solutions.
                Act as a backup to Senior Marketing Director. Reporting directly to the President, Chairman, Executive Director                     and Senior Marketing Director.


September 2014 - March 2015
                Assistant Marketing Director
                Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY                           
                Duties
and responsibilities:
   
               *All duties and responsibilities of previous position in addition to-

              
  Oversee, training, assign responsibilities, review in-house marketing team and remotely working employees.
                Perform research, create and present annual marketing plan ( including budget)
                Plan, develop, implement and evaluate promotional initiatives and programs to drive sales on a national level
                Update/maintain company website and blog, including overseeing content creation, editing and publication
                Communicate, evaluate and establish relationships with partnering organizations, companies, agencies

                Manage and coordinate existing SEO opportunities, and create and implement new strategies.
                Manage marketing requests and payments to suppliers of services related to advertising, promotions, and public                  relations.               
                Manage, monitor, evaluate performance, create reports and strategies for PPC advertising on Google and Bing
                Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
                Improve product marketability and profitability by research and planning on marketing opportunities, as well as                     participate in new product development. 

                Collect, analyze, create summaries and present data and trends in the industry as well as on internal performance                 and production
                Act as a backup to Senior Marketing Director.
                Reporting directly to the President, Chairman, Executive Director and Senior Marketing Director.


March 2014-  Sept 2014
                Marketing Manager
                Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY                           
                Duties
and responsibilities:
                * All duties and responsibilities of previous position in addition to-
               
Accomplish marketing human resource objectives in training, assigning, counseling, reviewing employees                              (in-house and on outsource projects).
                Plan and forecast marketing budget for social media and assisting in preparing annual marketing budget.
                Plan, develop, implement and evaluate advertising opportunities

                Manage and coordinate SEO efforts
                Communicate, evaluate and establish relationships with partnering organizations, companies, agencies
                Monitor and assist PPC advertising
                Perform internal call tracking, create reports, evaluate performance and create strategies for improvement
                Identify marketing opportunities by identifying customer needs and expectations
                Improve product marketability and profitability by research and planning on marketing opportunities, as well as                     participate in new product development. 

                Collect, analyze, create summaries and present data and trends in the industry as well as on internal production
                Report directly to Senior Marketing Director and Executive Director



Sept. 2013-  March 2014
                Social Media Coordinator
                Baldwin Research Institute ( Saint Jude Retreats), Amsterdam, NY                           
                Duties
and responsibilities:
                Create and implement an online marketing strategy for Saint Jude Retreats and Baldwin Research Institute                 including daily posting, management and engagement on social media ( FB, Twitter, Google+, Pinterest,LinkedIn)
                Create and implement brand awareness campaigns (including social media advertising)
               
SEO -
responsible for improving the company's organic search results, as well as page rankings.
                SEO- coordinates content promotion, production, editing and placement for building external backlinks.
                Curate engaging
industry content and build relationships with industry influencers
                Track social analytics and create reports with metrics and insights
                Image editing and visual ad creation
                Reporting directly to Senior Marketing Director


Nov. 2012- Sept.2013
                Multimedia Designer and Marketing specialist
                Troy Max Ventures, Inc., Niskayuna, NY                           
                Duties: Implement online marketing, promote Annie's Art Book brand (http://www.AnniesArtBook.com
                and http://www.etsy.com/shop/AnniesArtBook), produce multimedia design.


Sept. 2012- Dec.2012
                Library/Internet Research Assistant
                SUNY – University at Buffalo, Graduate School of Education, Dept. LIS, Buffalo, NY
                Duties: Perform research tasks to support the scholarly work of Dr. Judith Robinson, Professor Emeritus
                Department of  Library and Information Studies, Graduate School of Education, University at Buffalo. The
                research tasks involved query formulation with the use of Boolean operators, proximity operators etc.

June 2012- Aug. 2012
                Intern
                Clifton Park- Halfmoon Library Internship- Clifton Park, NY  
                Duties: Operate under the supervision of the Assistant Director for Public Service and the Reference and Adult
                Services Librarian, accomplish projects for the Public Relations assistant librarian.
                Projects and responsibilities:
                Develop a 400 collection through research, recommendation and purchase under the supervision of the
                Assistant Director for Public Service and the Reference and Adult Services Librarian;
                Weed 900 and 400 collections under the supervision of the Assistant Director for Public Service;
                Archive tapes by transferring them in digital format, completed transcripts and worksheets of the same
                for the Local History department;
                Design a library booklet for the Public Relations assistant librarian;
                Assist in Reference department, Circulation department and Children’s department;
                Assist in an outreach program for children in disadvantaged situation;

May 2011-Nov. 2012
               Custom Design Specialist
               Coccadotts Cake Shop-  Albany, NY                                                     
               Duties: Create custom computer designed sketches, implement sculpted work out of fondant, represent company
               at shows, perform customer service. 

Feb. 2010- Dec. 2011
                Volunteer Coordinator
                Craig Elementary School “1000 Book Club”  - Niskayuna NY                                                                 
                Duties: Organize, maintain and promote the 1000 Book Club Reading program for children 3 to 7 years old
                at Craig Elementary School, Niskayuna School District, NY.

Sept. 2009- Sept. 2011
                Member of Committee on Special Education
                Committee for Special Education ( CSE/CPSE) - Niskayuna, NY
                Board of Education, Niskayuna school district, Niskayuna NY USA
                Duties: Assist families in CSE/CPSE meetings in understanding the procedures, help establish their rights. 

Sept.2008- Dec. 2011
                Volunteer Library Assistant
                Craig Elementary School Media Center- Niskayuna, NY                               
                Duties: Assist Library Media Specialist in performing library duties - shelve books, check in and out patrons,assist
                with programming, cataloging, book repair, book fair etc. 

July 2001- Sept. 2004
                Sales Executive
                Venimpex, LTD- Varna, Bulgaria                                                              
                Duties: In charge of marketing and direct sales, communicate with potential clients, perform customer service,
                logistics, import- export negotiations.                                                  

July 2001- Jan. 2002
                Corporate trainer 
                Diversified Information Technologies, Inc.- Scranton, PA        
                Project took place in Baroda (India), Bangalore (India)
                Duties: Train 150 + employees in 2 different locations in India how to use the company’s software. The
                employees achieved excellent accuracy rate (99.7) and the project was successful.
                Projects and Responsibilities:
                Design the educational plan including goals, objectives and assessment;
                Prepare educational materials;
                Lead instructional sessions;
                Evaluate employees’ performance;
                Communicate the results to company management;

Aug. 1998- Aug. 2000
                International Activities and Communication Coordinator
                Center for Independent Living – Varna, Bulgaria    
                Duties: Manage fundraising, coordinate of grant application, communicate with potential and current donors,
                service and support CIL as a non-profit organization with the purpose to help people with disabilities integrate in
                society, organize cultural and social activities.

Education:

Sept.2011- Aug 2013
               Master in Library Science ( MLS)
               SUNY - University at Buffalo, Buffalo, NY 
               GPA: 3.970                                                                                                                 
               Major:  Library and Information Science 
               Course highlights:
               Information Technology (Digital libraries, Cataloging, Databases, System Analysis),
               Organization of Recorded Information and Research (ISAR analysis, File organization and search
               algorithms,Linguistic techniques, Retrieval performance, descriptive cataloging), 
               Digital Information Retrieval (Information retrieval, Search engines and Advanced Search Techniques).
               Management of Library and Information Agencies
               User Education (developing  lesson plans and educational activities)

Sept.2001- May 2004
                Bachelor of Commerce
                University of Economics- Varna, Bulgaria                                                                                           
                Major: Economics of Commerce 
                Professional qualification: Economist
                Course highlights: Fundamentals of Law, Business Logistics, Marketing and Management of the Small
                Business, Business Correspondence and Communications, Corporate Planning, Foreign Trade, Planning and
                Forecasting, Analysis of  Commercial  Activity,  completed with honors

April 2000-June 2000
                Communication and Public Relations Specialist- Certificate
                Post graduate qualifications center, University of Economics- Varna, Bulgaria                                                                                                        
Sept.1997-July 2000
                Associate Degree in Hospitality and Restaurant Management
                University of Economics- College of Tourism, Varna, Bulgaria                                             
                Course highlights: Introductory Law
                Language focus: German and Swedish,


Honors, Awards and Certificates:


​Dec 2016  
             Vice Chair of Business Referral Group #6
             Capital Region Chamber of Commerce, Albany NY 
Sep 2016  
             Certificate of Training Completion
             United Abrasives, Inc./SAIT 
Nov 2015  
             Successful Negotiation: Essential Strategies and Skills Certificate
             University of Michigan  
July. 2015             
               Google AdWords Certificate  
               
GOOGLE
July. 2015             
               BING Ads Accredited Professional Status  
               
Microsoft
May. 2015             
               Certification of Continuing Education  
               
National Seminars Training, License How to Successfully Make the Transition to Supervisor                  
Jan. 2015            
                Public Librarian's Professional Certificate
               
University of the State of New York Education Department
               
License HUSY2NJ ( see here)
Aug. 2014
               
Certificate of Completion of Social Media Marketing Conference
                SkillPath Professional Business Training,  Albany NY
Aug. 2013            
                1st Place Niskayuna Art Out Art Competition                                                                                                                          with "Blatnick Park" woodburned plaque

July. 2011            
                2nd Place Niskayuna Art Out Art Competition                                                                                                                         with " Niskayuna Train Station" woodburned plaque

Sept. 2004            
                Graduate of the year                                                                                                                                                                 University of Economics, Economics of Commerce  
                      
July 2000                                                     
               Certificate of Merit for Academic Achievement                                                                                                 
               University of Economics, College of Tourism – Varna, Bulgaria  
May 2000
                1st Place Award- Third Annual Student Science Session                                                                                    
                Project: Personnel Motivation
                University of Economics, College of Tourism – Varna, Bulgaria
May 2000
                Most Original Project Award- Third Annual Student Science Session                                                      
                Project: Management and marketing concepts for growth and development.
                University of Economics, College of Tourism – Varna, Bulgaria
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